Motomorphosis is also a competition to put creativity to the test. Creativity, therefore, to express a positive value: raising awareness on road coexistence in a playful way. A reflection that develops together with the creative process an interpretation of the values of road mobility in an alternative way.
A contest that aims to increase awareness on road safety, wanted by Andrea C. C. Ducati, President of Motomorphosis, given that the association encourages, supports and researches constantly, a technologically advanced vehicle, powerful and above all secure, articulating its activities of research and development that meet the latest needs for mobility, without abandoning the aesthetic importance.
Many proposals have been received among which four were selected and one of these, will be reproduced by an internationally renowned artist. All Motoparade will be auctioned, also online, thanks to one of the partners, Charitybuzz, and the proceeds will be donated to the foundation / non-profit association to which each Motoparade is dedicated.
All proposals received will be visible in a dedicated section of the website, social media and voted online by the public and some will be on display at EICMA 2016 at the Milan Triennale, and one dedicated to EICMA, Italian Foundation for the 2 wheels.